Apple, Google, Coca-Cola – great companies have great brands. While essential to a company’s success, creating a successful brand is no easy task. Branding health and wellness programs is no less essential and equally as challenging. Instructors with the University of Wisconsin’s online Bachelor of Science in Health and Wellness Management program understand this challenge, and they see the need to train wellness professionals capable of branding successful programs.
“Branding your products and services is about building trust,” says Theresa Islo, UW Health and Wellness Management program manager, “and branding a wellness program is no different. Great brands build and maintain trust through consistently positive consumer experiences.”Continue Reading